| Lohia Auto, a mid-sized player in the electric vehicle (EV) market, has launched ‘Youdha,’ a new brand focused on expanding its electric three-wheeler (e3W) lineup. The company targets sales of 300,000 vehicles under this brand by 2027, capitalizing on the growing demand in this segment.
According to Vahan data, the e3W market has grown from 580,000 units in 2023 (January–November) to 630,000 units in 2024, with more launches anticipated as financing options improve and the lower cost of ownership drives adoption.
Lohia Auto had previously announced a ₹20 crore investment to support its expansion, which includes both passenger and cargo EV models.
Ayush Lohia, CEO of Lohia Auto, commented, “The three-wheeler segment is at the forefront of the EV transition, with 50-60% of monthly sales already electric. By 2027, I expect most vehicles in this segment to be fully electric. The industry is growing rapidly, with sales increasing by 14-15% month-on-month and year-on-year, showing the sector’s immense potential.”
Currently, the company sells 400–500 vehicles per month but aims to increase this number to 2,000–3,000 in the coming years, in line with the broader market trends where monthly sales in the L3 category are 30,000–35,000, and in the L5 category, 10,000–12,000 vehicles.
