Author: Anushka Vani
A first-of-its-kind branding initiative gaining traction in metro markets ‘Bangur’ as the Master Brand of Shree Cement Ltd., one of India’s leading cement producers, has introduced ‘branded safety nets at construction sites’, a pioneering on-ground visibility initiative in Delhi. This marks a breakthrough in outdoor branding for the building materials industry. Delhi presents unique advertising challenges with stringent Municipal Corporation of Delhi (MCD) restrictions limiting traditional formats like hoardings and wall wraps. In response, the company has developed an inventive solution: custom-designed safety nets with Bangur product branding to meet construction safety standards, which also serve as high-impact branding surfaces.…
Intelligent power management company Eaton launched a range of advanced solutions for the harsh and hazardous areas at the Automation Expo 2025, held in Mumbai from 11th to 14th August. The new product launches include its CEAG VLL Series Ex Lights, B-Line series support systems, Flextray system, MTL Zone Guardian series and an ROI LED lighting calculator. Commenting on the occasion, Philipose Jacob, Country Director, GEIS, India, Eaton said, “Eaton remains committed in driving India’s industrial progress through advanced and locally manufactured solutions. Our latest innovations strengthen the resilience and safety of critical infrastructure across data centers, oil & gas,…
Indian textile and apparel exporters are suspending production for US-bound orders following the US administration’s decision to double import tariffs to 50%. The move, announced under President Trump’s trade policy shift, has dealt a major blow to India’s price competitiveness, especially when compared to regional rivals like Bangladesh and Vietnam, who continue to enjoy more favourable trade terms. Exporters are now facing shrinking margins, rising uncertainty, and potential order cancellations, prompting fears of a significant drop in exports and job losses across the labour-intensive sector. Industry bodies have called for urgent government intervention, seeking support measures and a fast-tracked trade…
Indian robotics and warehouse automation specialist turns operational pain points into process strengths to deliver smarter, faster, and more reliable services with Teamcenter, Tecnomatix and Mendix Siemens Digital Industries Software announced today that Addverb Technologies (“Addverb”), a leading Indian company providing robotics and innovative warehouse automation solutions, is using software from the Siemens Xcelerator portfolio to deliver intelligent automation solutions faster and more efficiently while maintaining high product quality and scale its automation offerings across diverse industries globally. Addverb has adopted Siemens’ Teamcenter® software for Product Lifecycle Management (PLM) to streamline product development, ensure data consistency, and enhance cross-functional collaboration…
The Indian rocket maker adopts Polarion to optimize software workflow andenhance efficiency Siemens Digital Industries Software announced today that Skyroot Aerospace, a leading private space launch service company in India, has adopted Polarion™ software from the Siemens Xcelerator portfolio to digitally transform its software development processes and enhance efficiency, as it aims to accelerate access to space for its customers worldwide. Founded in 2018 by Pawan Kumar Chandana and Naga Bharath Daka, Skyroot Aerospace made history in 2022 with Vikram-S, India’s first privately developed rocket to reach space, and is now preparing for commercial orbital launches with Vikram-1. Headquartered in Hyderabad,…
Technology diversity is and remains the strategic approach of MAHLE and the most promising way to reduce greenhouse gas emissions rapidly and effectively. In view of the sluggish ramp-up of e-mobility, MAHLE considers that it is necessary to offer other types of electrification such as hybrid vehicles or range extenders in addition to pure battery-electric vehicles and for politicians to make these options possible. At the MAHLE Tech Day in Stuttgart, CEO Arnd Franz called for the rapid revision of carbon dioxide legislation in Europe to take into account sustainable internal combustion engines and climate-neutral fuels. “As a supplier, we…
CASE Construction Equipment, a brand of CNH, introduced its range of CEV Stage V-compliant machines in Pune. The launch signifies CASE’s ongoing commitment to delivering future-ready and sustainable construction solutions for the Indian market. The equipment was launched at the company’s dealership in Pune, that also caters to nearby districts like Latur, Nanded, Osmanabad, Solapur, Kolhapur, Sangli, and Satara. Present at the launch were Mr. Shalabh Chaturvedi, Managing Director – CASE Construction Equipment India & SAARC, Mr. Ravindra Ashtekar, Head of Network Development – CASE Construction, India and SAARC and Mr. Dhrumil Shah, Regional Manager – West. Mr. Santosh Chougule,…
Renault Group has announced the appointment of Stephane Deblaise as Chief Executive Officer of Renault Group in India, effective September 1, 2025. In his new role, Deblaise will be responsible for shaping and executing the company’s strategic vision for the Indian market. He will oversee all Renault Group entities in the country, ensuring alignment with the brand’s global growth and innovation plans. This leadership transition underscores Renault’s commitment to strengthening its presence in India, a key market for its long-term expansion strategy.
The 3DEXPERIENCE platform helped Yatri reduce its P2 scooter Minimum Viable Product (MVP) timeline from 12 months to 7 months using a modeling and simulation approach with integrated applications like SIMULIA Abaqus and SIMULIA fe-safe. The 3DEXPERIENCE platform helped in enabling faster time-to-market, remote collaboration, and simulation-driven design, empowering the startup to scale sustainable innovation Dassault Systèmes today announced that Yatri Motorcycles, a leading electric mobility startup based in Nepal, has adopted the 3DEXPERIENCE platform on the cloud to design and deliver its next-generation two-wheeler electric vehicles and charging infrastructure. Yatri Motorcycles required an integrated, scalable solution to streamline product development and foster innovation…
As manufacturing enters an era defined by digital transformation, data is becoming the most valuable asset on the shop floor. Business Intelligence (BI) has evolved from static historical reports to dynamic, predictive, and prescriptive analytics that empower manufacturers to make faster, smarter decisions. Mr. Anurag Sanghai, Principal Solutions Architect at Intellicus Technologies, shared his insights on the evolving role of BI in manufacturing with insights from Intellicus, a leading BI platform. From production planning and predictive maintenance to supply chain optimization and real-time decision-making, Intellicus shares how its advanced analytics solutions are helping manufacturers stay agile, efficient, and competitive in…
