Key Highlights
- Rare-earth-free magnets integrated with MATTER’s Variable Flux Drive architecture prototype unveiled at CES 2026.
- Built on the world’s first manufactured HyperShift geared electric motorbike platform.
- A system-level redesign enabling scalable, high-performance electric mobility.
MATTER, India’s new-age electric mobility technology company today announced a collaboration with Niron Magnetics, a leading manufacturer of high-performance rare-earth-free permanent magnets, Through this collaboration, MATTER will explore the integration of Iron Nitride magnet technology and Variable Flux Motor (VFM) designs from Niron Magnetics into its next-generation electric motorbike platforms, strengthening high-performance electric vehicle (EV) motor platforms.
EVs traditionally contain rare earth elements, and this reliance comes with environmental costs and unpredictable global supply chains. The collaboration between MATTER and Niron Magnetics replaces this dependency with innovation, bringing together MATTER’s proven capability in designing liquid-cooled powertrains, in-house gearboxes, and intelligent vehicle systems, and Niron Magnetics’ breakthrough Iron Nitride magnet technology that contains no rare earths. The companies aim to unlock significant improvements in torque delivery, efficiency across speed ranges, acceleration, and riding range, opening a new frontier where sustainable, high-efficiency motor technology can be engineered without compromise. The first prototype from this collaboration was unveiled at CES 2026.
“MATTER’s pursuit has always been to build future-ready electric mobility solutions that deliver unmatched performance while strengthening India’s technological independence. Niron Magnetics’ Iron Nitride technology represents a step-change in what electric motors can achieve, and together we see the opportunity to redefine propulsion for two-wheelers globally,” said Prasad Telikapalli, Founder and Group CTO, MATTER.
“Innovation-driven systems have the power to eliminate every constraint the industry once accepted as normal. By integrating Niron Magnetics’ Iron Nitride VFM technology into our platform, we are dismantling the barriers that limited how fast, how efficiently, and how sustainably India could move,” said Mohal Lalbhai, Founder & Group CEO, MATTER.
Unlike conventional electric motors, VFMs (Variable Flux Motors) eliminate the fundamental trade-off between low-speed torque and high-speed efficiency. For electric motorcycles, this translates into faster acceleration, superior controllability in city conditions, efficient cruising, and improved thermal stability, all of which are crucial for India’s dynamic mobility landscape. Powering these performance gains are Niron Magnetics’ proprietary Iron Nitride magnets, which deliver high performance without rare earth elements or critical minerals, breaking dependence on volatile supply chains.
“Working with MATTER allows us to demonstrate how Iron Nitride can unlock new frontiers in high-performance e-mobility,” said Jonathan Rowntree, CEO, Niron Magnetics. “MATTER’s technology-first approach and deep understanding of powertrain engineering make them an ideal partner as we bring rare-earth-free magnet innovation to production-scale applications.”
The partnership arrives at a time when global electrification is accelerating, and rare-earth dependencies pose strategic and economic challenges. By combining MATTER’s platform-level innovation with Niron Magnetics’ scalable magnet technology, both companies aim to advance a more resilient, sustainable, and globally competitive EV ecosystem.
