Hosts Dealers for the Inauguration of New Metal Line and a Day of Engagement Activities
Knauf India, World’s No.1 company in Drywall & Ceiling Solutions, announced the inauguration of its new Metal Line at the Khushkhera Plant in Rajasthan. With this addition, the plant’s overall production capacity has doubled, marking a significant step in Knauf’s commitment to strengthening its local manufacturing footprint and supporting the growing demand for advanced building materials in India.
To commemorate this achievement, Knauf hosted its Dealer Engagement Day at the Khushkhera facility, bringing together dealers, partners, and team members from across the country. The full-day event combined a technical showcase and on-ground engagement, reflecting Knauf’s focus on collaboration, innovation, and sustainable growth.
The event began with a plant tour where guests experienced the new Metal Line’s advanced production processes, guided by Knauf’s safety and operations experts. The tour showcased the company’s commitment to maintaining high safety standards and operational excellence within the facility.
The highlight of the day was the launch of the new Metal Line, a modern production system that represents a significant leap in capacity and capability. Designed to double the plant’s output, the new line features a range of cutting-edge enhancements, including sensor-based inspection systems, precision roll tooling, and real-time quality control. Together, these technologies ensure exceptional product accuracy and uniformity while reducing material waste and assembly errors. This development reflects Knauf’s ongoing investment in innovation, sustainability, and the continual improvement of product performance.
Speaking at the inauguration, Mr Sumit Bidani, CEO of Knauf India, said, “This new Metal Line marks a key milestone in our growth journey. It reflects our dedication to efficiency, innovation, and to the people who make our progress possible. Dealer Engagement Day is our way of thanking our partners and celebrating the shared vision that drives us forward every day. As we expand our capabilities, we also strengthen our relationships with the people who help us deliver excellence to every customer.”
Following the inauguration, the event transitioned into an outdoor engagement session that brought everyone together in a spirit of unity and enjoyment. A plantation activity underscored Knauf’s focus on environmental responsibility and sustainable practices, with each participant contributing to the company’s green initiative. The afternoon transitioned into friendly football matches that added energy and camaraderie to the celebration, with teams of dealers and employees competing in good spirit.
The expansion at Khushkhera is one of several initiatives being undertaken to scale manufacturing operations and enhance supply efficiency across India. The increased production capacity is expected to significantly improve the company’s ability to meet rising domestic demand and support a wider portfolio of drywall and ceiling solutions.
