- Delivering superior performance, comfort, and safety, the new Super Auto comes with powerful LED headlights and radial tubeless tyres, offering more value and innovation at the same price point.
- The new campaign ‘Aap Ke Liye – Izzat Se’ is a heartfelt tribute to India’s hardworking auto driver community, celebrating their resilience, pride, and the dignity they bring to urban mobility every day.
Chennai, October 09, 2025: Montra Electric, the clean mobility brand from the Murugappa Group, today announced the launch of the All-New Super Auto, an advanced evolution of its flagship electric passenger three-wheeler. Building on the proven success of the Super Auto, the new model brings significant upgrades in performance, comfort, safety, and driver convenience.
The All-New Super Auto features best-in-class LED headlamps that enhance visibility and road presence, critical for drivers navigating narrow lanes and dimly lit city outskirts. Radial tubeless tyres provide improved grip, stability, and lower maintenance costs, while a re-engineered suspension system ensures a smoother and more confident drive. With customer insights at its core, Montra Electric has fine-tuned every aspect of the vehicle for an elevated on-road experience.
Adding to its innovation edge, the Super Auto is now equipped with Montra Electric’s in-house developed “One Montra Electric” (1M) connected software platform, giving drivers real-time access to vehicle performance, nearby charging stations, and a suite of digital features, all at their fingertips.
Delivering a proven on-road range of 160 km* per charge and backed by Montra Electric’s exclusive 3S (Sales, Service, Spares) network across 120+ markets, with over 13,000 vehicles on Indian roads, the Super Auto continues to set benchmarks in performance, reliability, and total cost of ownership. Its spacious design further enhances driver and passenger comfort, reaffirming its position as India’s preferred electric auto.
Mr. Deependra Sharma, CEO (Designate), Montra Electric Last Mile (TI Clean Mobility) said, “Every new product at Montra Electric is created with a clear goal, to make electric mobility more efficient, reliable, and valuable for drivers. The All-New Super Auto reflects our engineering focus on comfort, safety, and durability, while keeping affordability intact, making clean mobility both practical and profitable for drivers and fleet operators.” He also talked about the Campaign launched for the New Super Auto, “Aap Ke Liye – Izzat Se’ (Built with Respect for You) is our heartfelt message to the auto driver community that keeps our cities moving. They are our brand custodians, carrying Montra Electric’s promise of safety, reliability, and respect every time they take to the road. The new Super Auto has been built with respect for their hard work, earnings, convenience, and dreams.”
In addition to the attractive color options of White, Blue, and Green, the All-New Super Auto is also available in a sporty Black Edition with dynamic decals. The vehicle is priced at an attractive ₹3,79,500 (Ex-showroom, post subsidy).
About Montra Electric (TI Clean Mobility Private Limited)
Montra Electric, is a pioneering clean mobility brand from the Murugappa Group, one of India’s oldest and most respected business conglomerates with a legacy spanning 125 years. Drawing in deep expertise of converting ‘Metal to Mobility’ earnt with decades of manufacturing high precision automotive and industrial components for India and Global needs; coupled with the track record of creating strong brands, Montra Electric has set on the vision of clean mobility. The Company operates under 4 business verticals – Heavy Commercial Vehicle, Mid & Small Commercial Vehicles, Last Mile Three wheelers and Electric Tractors including through its subsidiaries. The fast-expanding portfolio of Montra Electric consists of the India’s first 55 Ton Electric Truck Trailer RHINO, 3.5 Ton Small Commercial Vehicle EVIATOR, Last Mile Passenger Vehicle SUPER AUTO, Last Mile Delivery solution SUPER CARGO and India’s first Electric Tractor E-27.
To know more, visit the official Montra Electric website: www.montraelectric.com
About Murugappa Group
A 125-year-old conglomerate with presence across India and the world, the INR 902 billion (90,178 crore) Murugappa Group has diverse businesses in agriculture, engineering, financial services and more.
The Group has 10 listed companies: Carborundum Universal Limited, CG Power & Industrial Solutions Limited, Cholamandalam Financial Holdings Limited, Cholamandalam Investment & Finance Company Limited, Coromandel International Limited, E.I.D.-Parry (India) Limited, NACL Industries Limited, Shanthi Gears Limited, Tube Investments of India Limited, and Wendt (India) Limited. Other major companies include Cholamandalam MS General Insurance Company Limited and Parry Agro Industries Limited. Brands such as Ajax, Hercules, BSA, Montra, Montra Electric, Mach City, Chola, Chola MS, CG Power, Shanthi Gears, CUMI, Gromor, Paramfos, Parry’s are part of the Group’s illustrious stable.
Abrasives, technical ceramics, electrominerals, electric vehicles, auto components, fans, transformers, signalling equipment for railways, bicycles, fertilisers, sugar, tea, and several other products make up the Group’s business interests.
Guided by the Five lights — integrity, passion, quality, respect, and responsibility — and a culture of professionalism, the Group has a workforce of 94,041employees.
