In this interview, Mr Vivek N, Executive Director, ELV Projects, shares how the ₹105 crore institutional funding from Arbour Investments is accelerating progress across the company’s Whitefield developments while strengthening execution discipline. He also outlines how this capital infusion is shaping ELV Projects’ long-term growth strategy, market confidence, and expansion plans beyond Bengaluru.
Q. You announced earlier this year that you secured a funding commitment of ₹105 crore from Arbour Investments. Can you walk us through where exactly these funds have been allocated across your two Whitefield projects (Ivory Terrace & Kingsland) so far and what major milestones have been achieved?
The ₹105 crore funding from Arbour Investments has played a key role in accelerating the growth and development of our two premiums Whitefield projects, ELV Ivory Terrace and ELV Kingsland. A significant portion of the capital has been dedicated to strengthening on-site construction activities at ELV Ivory Terrace, where it has allowed us to fast-track the structural work, enhance and increase labour deployment, and maintain a consistent workflow without interruptions. This is clear evidence that we ensure that we stay ahead of planned timelines. Simultaneously, the funding has supported and has been the backbone of key upgrades and planning enhancements at ELV Kingsland, enabling us to refine overall functional and aesthetic appeal to our projects.
Overall, these allocations have helped us maintain sustained momentum of the projects, reduce operational friction, and reinforce by building the customer trust and confidence in our commitment to quality and timely delivery.
Q. With the funds being disbursed in phases over eight to nine months, how have you prioritised expenditure, for example land acquisition, construction, marketing, pre-sales, or amenities development and what has the impact been on project timelines and cost controls?
The phased disbursement of funds over the eight to nine months has allowed us to adopt a highly structured, and prioritized expenditure framework that emphasizes discipline and transparency. In the first place instead of deploying capital all at once, we allocated and assigned each tranche based on immediate project necessities such as active construction progress, ongoing marketing campaigns, and the acceleration of increasing in the sales activities. This approach ensured that funds consistently supported the most value-creating areas at each stage. The focus on marketing, visibility and awareness early-on, we strengthened brand recall and buyer confidence, which subsequently boosted sales velocity.
As a result, timelines have remained stable and constant, where the cost controls have been more predictable, and each department has operated with a clear plan of utilization in respect to aligned with the overall project goals.
Q. From a strategic viewpoint, how has raising this institutional funding changed your business model or go-to-market approach for example in terms of pricing, inventory release, marketing spend or customer engagement and how are you leveraging this to create value for stakeholders?
Securing institutional funding has brought a deeper level of stability, credibility, and structure to our overall business model and go-to-market strategy. With Arbour Investments as a financial partner, our projects have gained and enhanced market confidence, enabling us to introduce more refined pricing strategies, phased inventory releases, and targeted marketing campaigns. It has also allowed us to emphasize that we should invest more proactively in customer engagement initiatives, with ensuring transparency and assurance at every interaction point. Effectively, the funding has been a valuable asset by providing smoother cash-flow management, allowing us to focus on timely delivery and quality execution without any kind of interruptions.
Most importantly, this strategic capital has enabled us to present a more robust and trustworthy proposition to homebuyers and stakeholders, enhancing the increase of long-term value of each project and reinforcing and supporting our commitment to building solid, customer-centric developments.
Q. For your broader growth strategy beyond the Whitefield developments, how does this infusion of capital position ELV Projects for scaling into other geographies or segments, and what kind of investor or financial partnerships are you looking at next to replicate or build on this success?
This capital infusion has significantly enhanced our creditworthiness and positioned us to build deeper engagements with financial institutions for future expansions. In fact, it has also enabled us to scale up the size and ambition of our upcoming projects while maintaining operational efficiency and timely completion.
The implementation of these new systems, as well as governance practices now embedded across operations and all the departments. We are actively exploring opportunities to replicate this success across new geographies areas that drive sustainable growth, operational efficiency, timely delivery, and elevated value for all customers. Ultimately, the capital infusion just doesn’t fund our pipelines, it has strategically unlocked our next phase of expansion. It positions ELV Projects to enter new markets confidently, explore new asset classes when the timing is right, and deliver greater value to our customers, stakeholders, and investors.
